When it comes to marketing, everyone has heard of the big names like BBDO, Havas, and Grey. But did you know that these agencies don't even make the top 10? The marketing landscape has become increasingly crowded and complex over the past decade. Large networks of agencies and portfolio companies are at the forefront, while consulting firms and tech giants have also entered the fray, blurring the line between what is considered an agency and who is best suited to support your digital, advertising, and marketing initiatives. Engine is a marketing company that is made up of 14 agencies that work across all marketing disciplines. With 30 offices around the world from New York to Shanghai, Los Angeles, Sydney, and more, this new generation of marketing agencies has worked with clients such as Unilever, Nestle, American Express, Disney, Xbox, and more. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW, and Sony.
The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs more than 4,800 people. Mc Group is the largest independent public relations and advertising agency in Germany and Europe. They have worked with big brands such as Visa, Vodafone, Gazprom, CNN and Real Madrid, to name a few. With more than 80 offices around the world, the German communication agency is the only agency that is present in all 28 EU member states and in economic centers around the world. Saatchi & Saatchi began as an emerging advertising agency in London in the 1970s but has since grown into a global communication agency with 114 offices in 67 countries.
While still the smallest of the three major advertising agencies in the Publicis Groupe network, the agency continues to work with six of the world's top 10 advertisers. Edelman is the world's largest independent public relations agency that helped define modern public relations. The agency continues to push the boundaries of what public relations can do and partners with 2000 of the world's leading companies to help them evolve, promote, and protect their brand and reputation. Edelman has 65 offices and 5000 employees. South Korea's largest advertising agency is Cheil Worldwide which is more than three times larger in revenue than its closest domestic rival. The agency has 53 offices in 43 countries and 6200 employees worldwide.
Owned by Samsung Group, Cheil's list of major clients includes Adidas, GE, Coca-Cola, Lego, Microsoft Shell and more. Zenith which is part of Publicis Media is an ROI agency with 5000 specialists in 95 markets. The agency specializes in communications planning, media optimization value technology data and analysis. Zenith has worked with companies such as Aviva 21st Century Fox Mercedes BMW and more. Xaxis is The Outcome Media Company that combines advanced artificial intelligence with data and proven experience to optimize investments in programmatic media. With 1800 programming experts Xaxis has more than 3000 customers in 47 markets in North America Europe Asia-Pacific Latin America and Middle East.
Xaxis is a member of WPP's GroupM. Founded in 1923 Y&R is a world leader in marketing communications within WPP network. The agency operates as a global boutique agency connecting in-depth information about needs of local businesses and consumers united by global team. Y&R's client list includes RockEd Dell Xerox Burger King Movistar. Carat is a comprehensive media buying and planning agency that seeks to redefine media for today's most innovative clients. The agency consistently ranks first in RECMA's global qualitative assessment ranking and serves clients in 150 countries with more than 10000 talented employees.
Carat is also largest agency in Dentsu Aegis network terms of annual revenues. Walter Thompson is world's best-known marketing agency which has been creating creative solutions for creating lasting brands for more than 150 years. JWT true global agency has more than 200 offices in 90 countries nearly 10000 employees. WPP agency official agency Church's Chicken US Marine Corps Subway KPMG to name few. Mediacom one of world's leading media companies with 7000 employees 125 offices 100 countries around world originally they were Grey's media division but they broke up focus full-time media work companies such Mars P&G AB InBev GSK Sony Mediacom part GroupM member WPP. Created 1997 Mindshare one best media planning buying agencies world part WPP's GroupM 116 offices 86 countries North America Latin America Europe Middle East Asia Mindshare acts registered media agency Pandora Jewelry TJX Tyson Foods. In 1949 Bill Bernbach Ned Doyle Maxwell Dane founded advertising giant DDB DDB one most prestigious advertising agencies regularly receives awards awards while keeping lower profile other major agencies DDB continues work major brands from Heineken Ubisoft Volkswagen acting record agency McDonald's Jeep more. Dentsu Japan's largest advertising agency offers wide range services eight business domains including marketing digital creative spheres promotions media content public relations global business Dentsu founded 1901 works global brands such Facebook. PwC Digital Services agency PricewaterhouseCoopers multinational consultancy firm with more than 10000 team members worldwide digital agency offers innovation strategy experience technology knowledge PwC Digital Services works companies such Microsoft Oracle IBM Google Amazon Apple.
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