Everyone believes they know who the most significant marketing companies in the world are, and I'm sure you can name some of the renowned agencies like BBDO, Havas or Grey. But would it surprise you if I told you that those agencies aren't even in the top 10? The landscape of global agencies has become more and more complex over the past decade. While huge networks of agencies and portfolio companies are at the forefront, there has been a convergence of consulting firms and technology giants that have set out to compete with internal agencies. All of this continues to blur the line between what is considered an agency and who is best suited to support your digital, advertising and marketing initiatives worldwide.Engine is a marketing company based on 14 agencies that work across the spectrum of marketing disciplines.
They have 30 offices around the world, from New York to Shanghai, Los Angeles, Sydney and more. This new generation of marketing agencies has worked with clients such as Unilever, Nestle, American Express, Disney, Xbox and more. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies.
UM operates in more than 100 countries and employs more than 4,800 people. Mc Group is the largest independent public relations and advertising agency in Germany and Europe. They have worked with big brands such as Visa, Vodafone, Gazprom, CNN and Real Madrid, to name a few. With more than 80 offices around the world, the German communication agency is the only agency that is present in all 28 EU member states and in economic centers around the world.
Saatchi & Saatchi, which began as an emerging advertising agency in the 1970s in London, has grown to become a global communication agency with 114 offices in 67 countries. While still the smallest of the three major advertising agencies in the Publicis Groupe network, the agency continues to work with six of the world's top 10 advertisers.Edelman is the world's largest independent public relations agency that helped define public relations modern. The agency continues to push the boundaries of what public relations can do and partners with 2000 of the world's leading companies, helping them to evolve, promote and protect their brand and reputation. Edelman has 65 offices and 5000 employees.
Read more about this agency here. South Korea's largest advertising agency, Cheil Worldwide, is more than three times larger in revenue than its closest domestic rival.The agency has 53 offices in 43 countries and 6,200 employees worldwide. Owned by the Samsung Group, Cheil's list of major clients includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Zenith, part of Publicis Media, is the ROI agency with 5000 specialists in 95 markets.
The agency specializes in communications planning, media optimizing value, technology and data analysis.Zenith has worked with companies such as Aviva, 21st Century Fox, Mercedes, BMW and more. Xaxis is The Outcome Media Company that combines advanced artificial intelligence with data and proven experience to optimize investments in programmatic media. With 1,800 programming experts, Xaxis has more than 3,000 customers in 47 markets in North America, Europe, Asia-Pacific, Latin America and the Middle East.Xaxis is a member of WPP's GroupM. Founded in 1923, Y&R is a world leader in marketing communications within the WPP network.
The agency operates as a global boutique agency connecting in-depth information about local businesses' needs and consumers united by a global team.Y&R's client list includes RockEd Dell Xerox Burger King Movistar Carat is a comprehensive media buying and planning agency that seeks to redefine media for clients today's most innovative.The agency consistently ranks first in RECMA's global qualitative assessment ranking and serves clients in 150 countries with more than 10 000 talented employees Carat is also the largest agency in Dentsu Aegis network terms annual revenues Walter Thompson is world's best-known marketing agency has been creating creative solutions for creating lasting brands for more than 150 years JWT true global agency has more than 200 offices 90 countries nearly 10 000 employeesThe WPP agency official agency Church's Chicken US Marine Corps Subway KPMG name few Mediacom one world's leading media companies 7 000 employees 125 offices 100 countries around world Originally they Grey's media division but they broke up focus full-time media work companies such Mars P&G AB InBev GSK Sony Mediacom part GroupM member WPP Created 1997 Mindshare one best media planning buying agencies worldThe agency part WPP's GroupM 116 offices 86 countries North America Latin America Europe Middle East Asia Mindshare acts registered media agency Pandora Jewelry TJX Tyson Foods In 1949 Bill Bernbach Ned Doyle Maxwell Dane founded advertising giant DDB DDB one most prestigious advertising agencies regularly receives awards awards While keeping lower profile other major agencies DDB continues work major brands from Heineken Ubisoft Volkswagen while acting record agency McDonald's Jeep more Dentsu Japan's largest advertisingThe agency offers wide range services eight business domains including marketing digital creative spheres promotions media content public relations global business Dentsu founded 1901 works global brands such Facebook PwC Digital Services agency PricewaterhouseCoopers multinational consultancy firm With more than 10 000 team members worldwide digital agency offers innovation strategy experience technology knowledge.
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