When it comes to the world's largest advertising agencies, most people think of the big names like BBDO, Havas or Grey. But did you know that none of these are even in the top 10? The marketing landscape has become increasingly complex and crowded over the past decade, with consulting firms and tech giants competing with traditional agencies. This has made it difficult to determine who is best suited to support your global digital, advertising and marketing initiatives. Engine is a marketing company that consists of 14 agencies working across a range of disciplines. With 30 locations around the world, from New York to Shanghai, Los Angeles, Sydney and more, they have worked with clients such as Unilever, Nestle, American Express, Disney, Xbox and more.Universal McCann is a creative media agency that is part of the Interpublic network and IPG Mediabrands group.
They have offices in over 100 countries and employ more than 4,800 people. Their client list includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony. Mc Group is Europe's largest independent public relations and advertising agency. With more than 80 offices around the world, they have worked with big brands such as Visa, Vodafone, Gazprom, CNN and Real Madrid. Saatchi & Saatchi began as an emerging advertising agency in London in the 1970s and has since grown to become a global communication agency with 114 offices in 67 countries.
They are part of the Publicis Groupe network and continue to work with six of the world's top 10 advertisers. Edelman is the world's largest independent public relations agency. With 65 offices and 5,000 employees across the globe, they have helped define modern public relations and continue to push boundaries. They partner with 2,000 of the world's leading companies to help them evolve, promote and protect their brand and reputation. Cheil Worldwide is South Korea's largest advertising agency. Owned by the Samsung Group, they have 53 offices in 43 countries and 6,200 employees worldwide.
Their list of major clients includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Zenith is part of Publicis Media's ROI agency with 5,000 specialists in 95 markets. They specialize in communications planning, media value optimization, technology and data analysis. Their clients include Aviva, 21st Century Fox, Mercedes-Benz BMW and more. Xaxis is The Outcome Media Company that combines advanced artificial intelligence with data and proven experience to optimize investments in programmatic media. With 1,800 programming experts in 47 markets across North America, Europe Asia-Pacific Latin America and the Middle East they have 3,000 customers. Y&R is a leading global marketing communications company within the WPP network.
Founded in 1923 they operate as a global boutique agency connecting local businesses and consumers united by a global team. Their client list includes RockEd Dell Xerox Burger King Movistar. Carat is a comprehensive media buying and planning agency that seeks to redefine media for today's most innovative clients. They consistently rank first in RECMA's global qualitative assessment ranking providing services to clients in 150 countries with more than 10,000 talented employees. Walter Thompson is one of the world's best-known marketing agencies having been creating creative solutions for lasting brands for over 150 years. JWT has more than 200 offices in 90 countries with nearly 10,000 employees working with clients such as Church's Chicken USA Marine Corps Subway KPMG. Mediacom was originally Grey's media division but broke off to focus on full-time media work with companies such as Mars P&G AB InBev GSK Sony.
They have 7000 employees in 125 offices in 100 countries around the world. Mindshare was created in 1997 as one of the world's best media planning and buying agencies. Part of WPP's GroupM they have 116 offices in 86 countries across North America Latin America Europe Middle East Asia acting as a registered media agency for Pandora Jewelry TJX Tyson Foods. DDB was founded by Bill Bernbach Ned Doyle Maxwell Dane in 1949 as one of the most respected advertising agencies regularly receiving awards recognition. While keeping a lower profile than other major agencies they continue to work with major brands from Heineken Ubisoft Volkswagen acting as a record agency for McDonald's Jeep and more. Dentsu is Japan's largest advertising agency offering a wide range of services across eight business areas including marketing digital creative spheres promotions media content public relations global business. Founded in 1897 they are present in 140 countries with over 50 000 employees.
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